2023: A New Group of Brands Enter the Alpha Brands Consumer Spending Index
As a reminder, each December our team at Accuvest goes through a rigorous process to update the investment universe for the Dynamic Brands equity strategy. The result is a 200-company list called the Alpha Brands Consumer Spending Index. 90% of the 200 brands are domiciled in the U.S. and 10% are international brands. The majority of the 200 leading brands have sales that come from outside their local borders. That is the nature of being a global brand. Why do we anchor to a smaller sub-segment of the market for our investment universe? Because we are singularly focused on the massive portion of global GDP that comes from household and business spending. This component accounts for more than 60% of global GDP or roughly $44 trillion each year. If the definition of “core” is: the most important part of something, could there be a better core equity choice than something tethered to the largest portion of global economic activity?